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Remember a Charity Week 11th-17th September

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Legacies are vital to charitie’s survival, something that most of our supporters don’t realise. To raise some much needed awareness and promote legacy giving, we’ve joined forces with Remember A Charity, the largest consortium of its kind in the UK.

With 35%* of people saying they would consider leaving a gift to a charity after providing for their family and friends in their will, and just 7%* doing so, there is huge potential to increase legacy income. We could raise an extra £1 billion for UK charities if the sector grew by just 4%.

A refreshed consumer campaign which launched in 2009 around the theme of ‘Make your last wishes something to remember’ has made positive inroads in changing people’s attitudes. For example, 60% of those who had seen the TV ads said ‘it made them think it was possible to leave a legacy as well as provide for family and friends’.

The campaign is not only creating enthusiam among the general public, but also with legal advisors and other professionals who write wills. Our collective aim is for all professional advisors to prompt their clients to consider leaving  a charitable gift in their will.

We can all help the campaign to succeed, thereby growing the legacy market, by spreading the legacy giving messages

For more information please contact Kate Bourne via or visit

*TNS Social 2008


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